Did you know that email marketing remains one of the most effective ways for businesses to engage their customers? With billions of emails sent each day, it’s crucial to make sure yours stand out from the rest. The best way to ensure maximum engagement and responses is by crafting compelling subject lines for your emails. By optimizing your email subject lines with interesting phrases, intriguing questions, and even humor, you can grab attention quickly and increase your open rate. But before we dive into how to optimize your email subject lines further down in this blog post by Mark R Graham – let’s review why they act as a powerful tool when connecting with customers instantly!
How To Get More People To Read Your Emails: Mark R Graham Lists Top-Performing Email Subject-Lines Of 2022
Email subject lines are one of the most powerful tools in a marketer’s toolbox, says Mark R Graham. They can be used to capture people’s attention and encourage them to open your emails for the content inside. According to research by Campaign Monitor, effective email subject lines are short and descriptive, use action words to create intrigue and generate curiosity, personalize with the reader’s name or company name when possible, make sure that your subject line is relevant to the content in your email, and avoid spammy words like “free” or “guaranteed.”
In 2022, marketers continued using these best practices while experimenting with creative techniques such as emoji usage in their email subject lines. In fact, Campaign Monitor research shows that emails with emojis in the subject line have a higher open rate than those without. Additionally, it’s important to keep up-to-date on trending topics and keywords, as they can be powerful additions to email subject lines.
To help marketers create better email subject lines, Mark R Graham compiled an extensive list of top-performing email subject lines from 2022. In 2022, these top performers generated open rates of between 21% and 31%. The most successful subject lines included:
• “Time for 2021 resolutions? Get your new calendar today!”
• “Don’t Miss Out! Now’s Your Chance to Get Our Special Offer”
• “FOMO Alert: 50% Off Your Order Today”
• “Don’t Wait – Take Advantage of Our Exclusive Offer Now!”
• “Big Savings & Big Impact – Give Back with Our Special Deals.”
• “It’s Time to Treat Yourself! Enjoy 20% off Your Next Purchase.”
• “You Deserve an Upgrade: Get the Latest Technology for Less.”
• “Enjoy Complimentary Shipping on All Orders Today.”
• “Just in Time for Summer – Grab a Great Deal Before It’s Too Late!”
These subject email lines are examples of how to effectively use words that evoke emotion and action. They focus on scarcity, urgency, exclusivity, and personalization. People respond well to these topics, and by incorporating them into subject lines, marketers can boost their open rates.
As an example of the effectiveness of a successful email subject line, one fashion e-commerce website sent out an email with the headline “LAST CHANCE: 50% Off Your Entire Order!” This particular email achieved an impressive open rate of 31%, far exceeding the average of 20%. It was effective due to its use of urgency, emphasizing that this was the last chance for customers to take advantage of the deal.
Mark R Graham’s Concluding Thoughts
The takeaway from this is that crafting clever, creative, and attention-grabbing email subject lines is key for boosting engagement and driving conversions. According to Mark R Graham, by experimenting with different techniques such as personalization and emojis, marketers can generate higher open rates and ultimately increase their ROI.